Healthy Climate & FirstChoice – Sharon Tran Design

Healthy Climate™ and FirstChoice® are product lines created under the Lennox brand. While both sub-brands offer a variety of HVAC parts for technicians, their placement and presence within 150+ Lennox PartsPlus stores were in need of a facelift. Alongside the Lennox PartsPlus's store rebrand, both Healthy Climate™ and FirstChoice® underwent a refresh within their own section. Without any changes made to both sub-brands' logos, new signage usage, look, and feel were developed in order to elevate the presence for both brands.

CLIENT

Lennox®

SERVICES

Branding

YEAR

2016—2017

2016⁠—2017

A new strategy, look, and feel.

A new strategy,
look, and feel.

New sub-brand guidelines were developed for both sections, including details in color, typography, logo usage, and detailed diagrams for signage placement. Overall, both sections use the same typography treatment as the overarching Lennox® stores' brand.

Healthy Climate™
Branded Environment

Healthy Climate™ Branded Environment

During the refreshing of Healthy Climate™'s branded environment, I served the role of designer. My goal was to give the branded section a light, airy, and modern feel (in contrast to the brand's initial look and feel, which incorporated the branded sky blue as the branded environment's main color).

FirstChoice®
Branded Environment

FirstChoice® Branded Environment

For the FirstChoice® branded environment, I provided art direction and alongside creating designs for some of the materials belonging within this section. My main objective for this section was to take a step away from the excessive use of orange, and toning it down to an accent color.

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Designed with the customers' experience in mind.

Designed with
the customers' experience in mind.

In order to deliver a quality experience for Lennox' consumers, the branded sections not only underwent a look and feel refresh, but additional materials were created to provide consumers more knowledge about the products Healthy Climate™ and FirstChoice® have to offer..

HEALTHY CLIMATE™ OVERALL BRANDING

HANGING POSTER

Used to direct customers to the Health Climate™ section. Not only does this hanging poster provide direction for customers, but it also informs them the type of HVAC products Healthy Climate™ has to offer.

Used to welcome and direct customers. Other posters have been created to display product information.

GONDOLA BACKER & DEMO STICKERS

Gondola backers were created to provide insight on top products offered by Healthy Climate™. Additionally, key points were highlighted to inform customers on why Healthy Climate™ products are beneficial for technicians and their clients.

Demo stickers where created to call out to customers to try their products on display.

Added directional signage were designed and placed above doorways to ensure efficient customer and employee navigation.

Secondary descriptions were added below certain titles to indicate what can be found behind the door.

SHELF TALKERS

Shelf talkers were created to provide customers more extensive insights on Healthy Climate™'s products.

Some iconography was used across the gondola backers and shelf talkers to tie the pieces together.

INDOOR AIR
QUALITY GUIDE

INDOOR AIR QUALITY GUIDE

A guide was created for the Healthy Climate™ branded environment to provide information on features and benefits for selected products. Statistics and SKU numbers were also listed within the guide.

The guide is set to hang off to the side and allows the ease of flippng through for customers while providing quality information.

TRAINING VIDEO SERIES

A series of training videos were designed and created to correspond with the new Healthy Climate™ look and feel while providing valuable educational resources for HVAC technicians.

Using Adobe After Effects CC, three videos were created to cover the following topics: Humidity Control, Ventilation, and Air Purification.

FIRSTCHOICE® OVERALL BRANDING

FIRST
CHOICE OVERALL BRANDING

FIRSTCHOICE® OVERALL BRANDING

HANGING POSTER

Like the Healthy Climate™ branded environment, the FirstChoice® section has a large hanging poster that helps provide direction for customers.

GONDOLA BACKER

The gondola backer for the FirstChoice® section helps provide secondary navigation and also features the variety of parts and supplies the brand has to offer.

SHELF TALKERS

Beneath each product on display is a shelf talker that lists key features and benefits, helping customers and technicians decipher which equipment is best suited for their needs.

CHANNEL STRIPS

Lining each shelf within this section are channel strips that help customers know where products are located.

This is ideal, especially when most of FirstChoice®'s products are packaged in very similar packaging (only the names, SKU numbers, and barcodes are the differentiating factors on each box).

CROSS-REFERENCE GUIDE

Similar to Healthy Climate™, the FirstChoice® section also offers an extensive cross-reference guide that provides customers information on product features and benefits. There are also charts that provide product desicriptions and comparisons between similar parts and their corresponding categories.