Lennox PartsPlus®
Lennox PartsPlus®
Lennox PartsPlus®
Lennox
PartsPlus®
Lennox PartsPlus®
NATIONWIDE STORE REBRAND
NATIONWIDE STORE REBRAND
NATIONWIDE STORE REBRAND
NATIONWIDE STORE REBRAND
NATIONWIDE
STORE REBRAND
Lennox PartsPlus® (now referred as Lennnox® Stores) selected D Custom to refresh and rebrand their existing in-store branding and customer experience. D Custom presented a strategically developed guide for the Lennox residential marketing team, dividing the overall signage into four categories: directional, informational, brand, and promotional. With over 150+ stores nation wide, a new brand and store signage guidelines were created to maintain consistency, and signs were distributed as kits per store.
Lennox PartsPlus® (now referred as Lennnox® Stores) selected D Custom to refresh and rebrand their existing in-store branding and customer experience. D Custom presented a strategically developed guide for the Lennox residential marketing team, dividing the overall signage into four categories: directional, informational, brand, and promotional. With over 150+ stores nation wide, a new brand and store signage guidelines were created to maintain consistency, and signs were distributed as kits per store.
Lennox PartsPlus® (now referred as Lennnox® Stores) selected D Custom to refresh and rebrand their existing in-store branding and customer experience. D Custom presented a strategically developed guide for the Lennox residential marketing team, dividing the overall signage into four categories: directional, informational, brand, and promotional. With over 150+ stores nation wide, a new brand and store signage guidelines were created to maintain consistency, and signs were distributed as kits per store.
Lennox PartsPlus® (now referred as Lennnox® Stores) selected D Custom to refresh and rebrand their existing in-store branding and customer experience. D Custom presented a strategically developed guide for the Lennox residential marketing team, dividing the overall signage into four categories: directional, informational, brand, and promotional. With over 150+ stores nation wide, a new brand and store signage guidelines were created to maintain consistency, and signs were distributed as kits per store.
Lennox PartsPlus® (now referred as Lennnox® Stores) selected D Custom to refresh and rebrand their existing in-store branding and customer experience. D Custom presented a strategically developed guide for the Lennox residential marketing team, dividing the overall signage into four categories: directional, informational, brand, and promotional. With over 150+ stores nation wide, a new brand and store signage guidelines were created to maintain consistency, and signs were distributed as kits per store.
CLIENT
CLIENT
CLIENT
CLIENT
CLIENT
Lennox®
Lennox®
Lennox®
Lennox®
Lennox®
SERVICES
SERVICES
SERVICES
SERVICES
CLIENT
Branding
Branding
Branding
Branding
Branding
YEAR
YEAR
YEAR
YEAR
YEAR
2016—2017
2016—2017
2016—2017
2016—2017
2016—2017
In the beginning...
In the beginning...
Gondola signage and hanging poster designs were dated.
Gondola signage and hanging poster designs were dated.
Old yellow back-splash with informational posters.
Old yellow back-splash with informational posters.
Shelves formerly lacked navigation.
There was also limited product information.
Shelves formerly lacked navigation.
There was also limited product information.
Overall doors lacked proper signage and navigation.
Again, products lacked consumer information.
Overall doors lacked proper signage and navigation. Again, products lacked consumer information.
They gave me
an objective; I put
together a strategy.
They gave me
an objective; I put
together a strategy.
They gave me
an objective;
I put together
a strategy.
They gave me
an objective;
I put together
a strategy.
A new brand guideline was developed which included details in color, typography, logo usage, and detailed diagrams for signage placement. Overall, the rebrand aligned with Lennox®'s vision to unite all Lennox-related internal brands to fall under One Lennox.
A new brand guideline was developed which included details in color, typography, logo usage, and detailed diagrams for signage placement. Overall, the rebrand aligned with Lennox®'s vision to unite all Lennox-related internal brands to fall under One Lennox.
A new brand guideline was developed which included details in color, typography, logo usage, and detailed diagrams for signage placement. Overall, the rebrand aligned with Lennox®'s vision to unite all Lennox-related internal brands to fall under One Lennox.
A new brand guideline was developed which included details in color, typography, logo usage, and detailed diagrams for signage placement. Overall, the rebrand aligned with Lennox®'s vision to unite all Lennox-related internal brands to fall under One Lennox.
A new brand guideline was developed which included details in color, typography, logo usage, and detailed diagrams for signage placement. Overall, the rebrand aligned with Lennox®'s vision to unite all Lennox-related internal brands to fall under One Lennox.
Overall Lennox® Store Branded Environment
Overall Lennox® Store Branded Environment
FirstChoice®
Branded Environment
FirstChoice® Branded Environment
Healthy Climate™
Branded Environment
Healthy Climate™ Branded Environment
Want to see more branding from FirstChoice® and Healthy Climate™?
Want to see more branding from FirstChoice® and Healthy Climate™?
180+ signage pieces... with more to come.
180+ signage pieces...
with more to come.
180+ signage pieces... with
more to come.
In total, our team developed over 180+ signage pieces, including the rebranding of two product lines produced by Lennox® (FirstChoice® and Healthy Climate™).
In total, our team developed over 180+ signage pieces, including the rebranding of two product lines produced by Lennox® (FirstChoice® and Healthy Climate™).
In total, our team developed over 180+ signage pieces, including the rebranding of two product lines produced by Lennox® (FirstChoice® and Healthy Climate™).
In total, our team developed over 180+ signage pieces, including the rebranding of two product lines produced by Lennox® (FirstChoice® and Healthy Climate™).
In total, our team developed over 180+ signage pieces, including the rebranding of two product lines produced by Lennox® (FirstChoice® and Healthy Climate™).
WINDOW CLINGS
WINDOW CLINGS
Window clings were designed to briefly provide information on product line features
and benefits.
Window clings were designed to briefly provide information on product line features and benefits.
Window clings were designed to briefly provide information on product line features and benefits.
CANVAS POSTERS
Used to welcome and direct customers. Other posters have been created to display product information.
Used to welcome and direct customers. Other posters have been created to display product information.
DIRECTIONAL SIGNAGE ABOVE ENTRYWAYS
Added directional signage were designed and placed above doorways to ensure efficient customer and employee navigation.
Secondary descriptions were added below certain titles to indicate what can be found behind the door.
Added directional signage were designed and placed above doorways to ensure efficient customer and employee navigation.
Secondary descriptions were added below certain titles to indicate what can be found behind the door.
GONDOLA TOPPER
& CATEGORY SIGNAGE
Gondola toppers were created and placed according to product placement. This helps create visual separation between product placement.
Category signage above each section also underwent a facelift, stepping away from the previously out-dated design.
SHELF TALKERS
Featured equipment have lists of features and benefits displayed below the product on shelves.
This helps provide straight-to-the-point information that technicians frequently search for while comparing brands.
Featured equipment have lists of features and benefits displayed below the product on shelves.
This helps provide straight-to-the-point information that technicians frequently search for while comparing brands.
HANGING POSTERS
A selection of hanging posters were designed to educate customers of resources and programs offered by Lennox®.
Hanging posters now eye-catching and provide more exposure about programs to fellow consumers.
A selection of hanging posters were designed to educate customers of resources and programs offered by Lennox®.
Hanging posters now eye-catching and provide more exposure about programs to fellow consumers.
BRANDED FLYERS
A variety of branded flyer templates were created for the client. Flyers are used to display equipment information, training program opportunities, and announcements.
Overall, the flyers were cohesively designed, using the same color and typography guidelines.
Added directional signage were designed and placed above doorways to ensure efficient customer and employee navigation.
Secondary descriptions were added below certain titles to indicate what can be found behind the door.
MORE PROJECTS
D Custom InfographicsDigital Infographic
Texas AggieCover Design
Lennox News: Green IssuePublication Redesign
Wild & Precious Optimal LivingBranding, Web Design,
Dallas InnovatesWeb Design
Lennox PartsPlus Store RebrandBranding
Healthy Climate & FirstChoiceBranding
Cezanne QuartetBranding