Wild & Precious Optimal Living is a chiropractic practice devoted to help their practice members improve their quality of life through neurologically-based chiropractic. Inspired by Mary Oliver's poem "The Summer Day", the owner of the practice derived the practice's name in hopes to spark motivation in fellow practice members to seek their innate potentatial to live their life optimally. I had the opportunity to develop and design this up-and-coming practices' overall brand image, spanning from their logo creation, web design, print collateral, and interior design.

CLIENT

Wild & Precious
Optimal Living

Wild & Precious Optimal Living

SERVICES

Branding
Web
Print

YEAR

2019

LOGO

The Wild & Precious Optimal Living logo uses a hummingbird as its primary logo identity, symbolizing healers bringing good luck, love, and joy. Elements of a compass was incorporated to symbolize navigating through one's life.

In addition to using a vibrant yet welcoming color palette, the logotype combines a modern serif and a playful script typeface to evoke its own unique identity, even as the logotype stands on its own.

COMPRESSED LOGO

LOGOMARK

LOGOTYPE

COLOR PALETTE

In addition to the Wild & Precious logo, the derived palette is also carried across digital assets, print collateral, as well as the interior of the chiropractic practice space.

VIVACIOUS ROSE

EB5668

SUNSET ORANGE

F58869

SUNRISE PEACH

F2A491

SPIRITED BLUE

C9DEE8

CLARITY CERULEAN

69A1BF

SEA TURQUOISE

428FA7

TYPOGRAPHY

The logotype is composed of three different typefaces. The font family of the typeface used for the tagline "Optimal Living" is also used across all print collateral

LOGO TYPE: MADE CANVAS

LOGO TYPE: CARPENTER

BODY TYPE: GOTHAM

WEBSITE

While following the practice's brand personality and guideslines, the website boasts both form and function for its visitors. The main goal for the website is to educate its visitors on neurologically-based chiropractic and how the Wild & Precious team can help people from all walks of life.

Check it out live!

VISIT WILD & PRECIOUS OPTIMAL LIVING

PRINT

The business card incorporates a quote from the poem that was inspiration for the name of the practice.

Additionally, a variety of posters were created to be hung around the practice to educate visitors. While each poster had its own unique content and layout, the Wild & Precious brand guidelines was used to provide cohesiveness across all print materials.

Real-life Application

HAND
LETTERING

In one of the rooms, there was an x-ray lightbox that was installed by the previous owners. Aside from providing a source of light to the rooms, the new owner struggled to find an esthetique solution to utilitize this box, as there was no intention to use it. Using different handlettering styles, I wrote inspirational quotes chosen by the owner, transforming the lightbox into a unique design element into the rest of the space.